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Kaushiki Bhattacharya
Kaushiki Bhattacharya

78 Followers

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Apr 21, 2022

[Case Study] Solve the problem of Order Conversion of a very low converting segment on Shaadi.com

I will approach this case by following the below order: 1. Clarification stage wherein I will share my understanding of Shaadi.com, how it functions and its business objectives or goals 2. Overview of all the user segments of Shaadi.com with a conversion rate lower than average, followed by prioritizing one…

Product Management

23 min read

[Case Study] Solve the problem of Order Conversion of a very low converting segment on Shaadi.com
[Case Study] Solve the problem of Order Conversion of a very low converting segment on Shaadi.com
Product Management

23 min read


Feb 10, 2022

Case Study: Improve LinkedIn “Jobs” section

Searching for jobs is a gruelling task- not to mention the bouts of panic and anxiety that are often experienced during this phase. Sure, sites like LinkedIn have streamlined the process up to a certain extent, but there still remain some gaps that need to be bridged. …

Product Management

10 min read

Case Study: Improve LinkedIn “Jobs” section
Case Study: Improve LinkedIn “Jobs” section
Product Management

10 min read


Oct 30, 2021

Design a product that improves the experience of moving to a new city

The process of shifting to a different city is daunting. It becomes even more hectic when one has to shift to an entirely new city with no acquaintance to help her out. There are a lot of moving parts in the entire activity, which starts with searching for flats on…

Product Design

11 min read

Design a product that improves the experience of moving to a new city
Design a product that improves the experience of moving to a new city
Product Design

11 min read


Oct 4, 2021

The importance of crafting a good problem statement before building products

Ever since I started my journey as a product manager, I’ve come across this piece of advice on several occasions- “Start with the problem”. And as I learn more about this role with each passing day, I am understanding the true significance of this sentence. …

Problem Solving

5 min read

Problem Solving

5 min read


Sep 17, 2021

Case Study: How would you improve Google Maps

Following is my take on the above question: 1. Clarification stage: Before proceeding with the problem identification and suggesting relevant solutions, I would first like to clarify all my doubts and assumptions right at the beginning. This will ensure that both I and the interviewer are on the same page. …

Product Management

11 min read

Case Study: How would you improve Google Maps
Case Study: How would you improve Google Maps
Product Management

11 min read


Aug 26, 2021

Case Study: How would you measure the success of Facebook Messenger

Before I begin with the case study, let me give you a brief about what metrics are and why they are so important in product management. Just like we have exams at the end of each academic year which evaluate our learnings, similarly, metrics help the product teams evaluate the…

Product Management

9 min read

Product Management

9 min read


Aug 11, 2021

Case Study: How would you improve WhatsApp

Introduction: You might have come across multiple news about the bevy of new features that WhatsApp has recently introduced onto its platform. Some of the newly launched features are- View Once functionality, Joinable Calls feature, Multiple device support etc., while many more are in the beta phase. All of these…

Product Management

11 min read

Case Study: How would you improve WhatsApp
Case Study: How would you improve WhatsApp
Product Management

11 min read


Jul 29, 2021

The advent and growth of Social Commerce

Before talking about social commerce in-depth and how it is slowly becoming more popular than e-commerce by revolutionizing the buying and selling process, I would like to highlight a few statistics: · Around 48% of the global population, ie 3.78 billion people use social media as of 2021 · On…

Online Shopping

8 min read

The advent and growth of Social Commerce
The advent and growth of Social Commerce
Online Shopping

8 min read


Jul 14, 2021

The importance of Empathy in Product Management

I recently came across a piece of news about one of the largest mobility companies- DiDi- which caught my attention. The Chinese firm has launched a new functionality known as “DiDi woman” on its driver’s app, which lets women drivers choose women passengers, and the company believes that this will…

Product Management

6 min read

The importance of Empathy in Product Management
The importance of Empathy in Product Management
Product Management

6 min read


Published in

Bootcamp

·Jul 7, 2021

[Case Study] : Increasing user adoption of Hotstar in rural India

Can you think of a time when binge-watching was not a big part of our lives? The multitude of shows that are available on various OTT platforms provides us with a few moments of respite from our otherwise hectic lives (Which have become especially mundane, thanks to the pandemic). The…

Product Management

10 min read

[Case Study] : Increasing user adoption of Hotstar in rural India
[Case Study] : Increasing user adoption of Hotstar in rural India
Product Management

10 min read

Kaushiki Bhattacharya

Kaushiki Bhattacharya

78 Followers

Product Manager & CSPO| Product Enthusiast| MBA, NMIMS Mumbai '21| Casual Writer

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